Yesterday, the international franchise of Elle magazine finally conquered Uzbekistan. This is the first fashion magazine in the country that will be published not only in Russian, but also in Uzbek.
The event, which brought together representatives of the media, fashion, beauty and art, became a significant social event in the history of Uzbek fashion journalism.
The presentation was led by the general director of the magazine Oleg Drobot, who spoke about the main vision of their team: to show and highlight Uzbekistan through the prism of culture, fashion and art.
Elle, being a magazine published by women for women, strives to display the image of true Uzbek women, which is why on the cover of the first issue, a young girl Aisha is captured against the background of a Bukhara dawn in a colorful national clothes, the meaning of which can be read in the full issue.
In addition, the Elle team strives to be open to its audience, which is why the event was attended not only by representatives of the capital’s social life, but also by interested readers of the magazine, as well as everyone who contributed to the creation of the first issue.
Elle can be purchased at Uzum, Galmart, MCosmetic and Bloom stores.
